Product Updates

April 2, 2026 ·

Why Stora Is Going All-In on Europe

When we started Stora, we set out to build self storage software. Somewhere along the way, that changed. Not because we planned it, but because our customers showed us what they actually needed.

By Gavin Shields

February 26, 2026 ·

Product Updates

Reducing everyday friction: thoughtful improvements across Stora

When people think about product updates, they often picture big, headline features.

By Steven Hylands

December 16, 2025 ·

Product Updates

Introducing the Stora API — the Foundation for a More Connected, Automated Self Storage Business

For years, self storage software has worked in a simple way: you run your operations inside one system, and everything else — CRM, accounting, reporting, marketing — gets handled somewhere else.

By Gavin Shields

October 13, 2025 ·

Product Updates

Introducing Advanced Checkout — the next evolution of online self storage sales

Operators using Stora already grew 32% on average in 2024, compared to 6% across the industry. Today, we’re taking that momentum further with a major release: Advanced Checkout.

By Steven Hylands

February 12, 2025 ·

Product Updates

Introducing Price Increases: A Must-Have Feature for Self Storage Growth

For self storage operators, increasing prices is one of the most effective ways to grow revenue without significantly increasing operational costs. While many facility owners hesitate to implement…

By Steven Hylands

October 29, 2024 ·

Product Updates

Solve Customer Size Confusion with Stora and Calcumate’s 3D Storage Calculator

As a self storage operator, you know the frustrations customers face when trying to choose the right unit size, which can lead to lost leads and lengthy customer inquiries. That’s why we at Stora…

By Jenna Wimshurst

September 16, 2024 ·

Product Updates

How Stora’s Prospects & Deals Pipeline is Helping Self Storage Businesses Thrive

We’re thrilled to announce that Stora has been named a finalist for the prestigious FEDESSA 2024 Innovation Award! This nomination recognizes the groundbreaking impact of our Prospects & Deals…

By Gavin Shields

January 22, 2024 ·

Product Updates , Finance & Legal

Drive self storage growth with Stora Capital

At Stora, we want to help self storage operators build better businesses. That’s why today, we're pleased to launch Stora Capital, a product we've been thinking about for years. So what is it? Stora…

By Gavin Shields

January 16, 2024 ·

Product Updates

Insights From The UK Self Storage Industry In Our First Annual Report

In an evolving industry, understanding trends and customer behaviour is key. Our comprehensive report on the UK self storage industry, the first of its kind, offers an unparalleled view into the…

By Gavin Shields

December 22, 2023 ·

Product Updates

Stora’s 2023 Product Year in Review

2023 has been a busy year here at Stora. We trebled our customer base, hosted a live podcast and Stora social for 60 people, won an SSA Innovation Award for our Next-Generation Site Maps, and…

By Steven Hylands

June 29, 2023 ·

Marketing & Sales , Product Updates , Facility Management

Offer Customers One Minute Move-ins With Stora's Latest Automation Features

Let your potential customer get from outside your front gate to inside their new unit in 60 seconds, thanks to our One Minute Move-ins.

By Steven Hylands

May 11, 2023 ·

Product Updates

Intervention time at my self storage business - Update #1

Gavin shares his first update since reviewing the performance of his Portadown self storage facility on Stora and goes through the steps he's taken to address the recent slump in occupancy levels.

By Gavin Shields

April 25, 2023 ·

Product Updates

Intervention time at my self storage business!

Over the past six months, we've experienced a drop of over 1,000 square feet, and in the last six weeks, we've only had one booking.

By Gavin Shields

April 18, 2023 ·

Product Updates

Stora Shortlisted for Best Start-up or Emerging Business Award

We are excited to announce that Stora has been shortlisted for the Belfast Telegraph's Best Start-up or Emerging Business Award 2023!

By Gavin Shields

September 22, 2022 ·

Product Updates

Stora raises over $1m to drive self storage innovation

Find out who backed Stora in our latest funding round, and learn how we plan to use this new investment to improve the platform.

By Gavin Shields

June 9, 2022 ·

Product Updates

Self Storage Innovation Highlights from Stora Social 2022

We kicked things off with a twist on traditional networking. No awkward icebreakers full of personal facts, spirit animals or trust falls here! Instead, we all got acquainted over drinks and a good…

By Steven Hylands

May 10, 2022 ·

Facility Management , Product Updates

Introducing Unmanned Self Storage: Tech + Automation Tips

When it comes to turning your current self storage facilities into unmanned ones, you need three key pieces of technology in place, at the minimum: online reservations and payments software, an…

By Gavin Shields

February 21, 2022 ·

Product Updates

Why Dean Booty Chose Stora For His Storage Facility

If you’re an avid listener of Dean Booty’s Hacking Self Storage podcast, or you follow him on social media, you’re probably no stranger to the fact he’s using Stora for his new facility, but you’ll…

By Stora

February 18, 2022 ·

Finance & Legal , Product Updates

New In Stora: One-Time Invoices And Payments

At Stora we’re always looking for ways to help you earn more, while doing less. Our latest feature release is the perfect example of just that.

By Stora

December 21, 2021 ·

Product Updates

New In Stora: Add Payment Cards Directly in Stora

Great news! You can now add debit or credit cards for your customers directly in Stora.

By Stora

November 15, 2021 ·

Product Updates

Stora Roadmap Is Live!

At Stora we’re on a mission to create the best software solution for the self storage industry, whether you’re an existing facility wanting to upgrade your operations and website, or a self storage…

By Steven Hylands

October 20, 2021 ·

Product Updates

FEDESSA European Annual Industry Report

FEDESSA’s 2021 Report has some seriously good insights into the self storage industry across Europe today, and we thought we’d take a look at some of the key points.

By Stora

October 18, 2021 ·

Product Updates

‘Win A Years Free Subscription To Stora’ Competition Winner Announced!

Back in September, we announced a competition for one lucky self storage facility to win a year's free subscription to Stora.

By Stora

September 28, 2021 ·

Product Updates

Introducing Stora Identity - Automated ID Checks

Stora has released a brand new automated Identity Verification feature. That means you can now let your customers instantly verify their identities on desktop or mobile devices.

By Stora

April 28, 2021 ·

Product Updates

Stora Raises $0.7m To Help Self Storage Businesses Embrace the Web and Sell Online

Industry veteran, David Milton, invests alongside venture capital firm, Techstart Ventures.

By Gavin Shields

March 18, 2021 ·

Product Updates

Introducing the Self Storage Brand Marketplace

Here at Stora, we want to help the next generation of self storage startups get up and running as simply as possible. The main way we’ve done that to date is through our web software product (which…

By Steven Hylands

January 21, 2021 ·

Product Updates

Blockspace Self Storage Starts To Sell Online With Stora

We are delighted to announce that Exeter-based Blockspace Self Storage have chosen Stora as their website, bookings, payments and facility management solution.

By Gavin Shields

Our public API is live

Product Updates

Categories

Why Stora Is Going All-In on Europe

Reducing everyday friction: thoughtful improvements across Stora

Introducing the Stora API — the Foundation for a More Connected, Automated Self Storage Business

Introducing Advanced Checkout — the next evolution of online self storage sales

Introducing Price Increases: A Must-Have Feature for Self Storage Growth

Solve Customer Size Confusion with Stora and Calcumate’s 3D Storage Calculator

How Stora’s Prospects & Deals Pipeline is Helping Self Storage Businesses Thrive

Drive self storage growth with Stora Capital

Insights From The UK Self Storage Industry In Our First Annual Report

Stora’s 2023 Product Year in Review

Offer Customers One Minute Move-ins With Stora's Latest Automation Features

Intervention time at my self storage business - Update #1

Intervention time at my self storage business!

Stora Shortlisted for Best Start-up or Emerging Business Award

Stora raises over $1m to drive self storage innovation

Self Storage Innovation Highlights from Stora Social 2022

Introducing Unmanned Self Storage: Tech + Automation Tips

Why Dean Booty Chose Stora For His Storage Facility

New In Stora: One-Time Invoices And Payments

New In Stora: Add Payment Cards Directly in Stora

Stora Roadmap Is Live!

FEDESSA European Annual Industry Report

‘Win A Years Free Subscription To Stora’ Competition Winner Announced!

Introducing Stora Identity - Automated ID Checks

Stora Raises $0.7m To Help Self Storage Businesses Embrace the Web and Sell Online

Introducing the Self Storage Brand Marketplace

Blockspace Self Storage Starts To Sell Online With Stora

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