The conference for scaling self storage businesses
A day with the operators scaling UK and European self storage fastest
The industry is changing quickly — online conversion, dynamic pricing, AI voice agents, autonomous operations. The Stora Summit is one day in London where the operators leading those shifts share what's actually working. You'll walk away with new tactics to implement, a new perspective, and a few new friends who run some of the best storage businesses in Europe.
What to expect on the day
Registration
Doors open. Refreshments available.
The Next Era of Self Storage
Gavin Shields
Gavin opens with why self storage is entering a defining moment — and what it means for operators over the next decade.
What Happens When Tech Eats a Traditional Industry
Andrew Carlisle (Accenture)
A look at what happens when fragmented industries get rewired by tech platforms — drawn from hospitality, logistics, retail and property.
What Does Best-in-Class Look Like in 2026?
Mark Drummond (Now Storage), Matthieu Burnand (Bien Sûr) and Ann-Kristin Hartmann (Spectrum Storage Group)
Operators running businesses at different scales unpack growth, pricing, automation and the reality of scaling across multiple sites.
Lunch
Lunch, networking, and 1:1's with the Stora team.
Technology, Scale, and Institutionalisation: Global Perspectives in Local Markets
Ollie Saunders (Savills)
The session explores the major trends redefining the industry — from digitisation to operational innovation — and examines how these shifts are influencing investor behaviour.
Deep Dive: Revenue Optimisation & Dynamic Pricing
Adrian Lee (Big Yellow), Will Strivens (Gatewick Farm Storage) and Gavin Shields
Practical takeaways on dynamic pricing, ECRI, street rates, and the data + automation levers driving revenue growth today.
Honest Conversations About Running a Storage Business
Andy Egerton and Mark Mailer (Ready Steady Store)
The conversations operators rarely hear publicly — growing pains, mistakes and lessons from building a 23-site portfolio over two decades.
Break
Refreshments and time to catch up.
We Let AI Agents Talk to Our Customers — Here's What Happened
Finn-Kristof Kausch (Space4You), Roger Canham (Smartbox Self Storage) and Tim Brant-Coles (Brant Self Storage)
Three operators on what happened when they put AI voice agents into live operations.
The Autonomous Storage Business
Gavin Shields and David Hughes
We share Stora's view of the next era of self storage — an industry becoming increasingly autonomous, where every non-physical process can run itself — and what we're doing to take it there.
Closing
Gavin Shields
Closing remarks before the evening at Clays.
Evening at Clays — Clay Pigeon Shooting + Drinks
Clay target shooting, drinks and food.
Who you'll hear from
What we're digging into
How the best operators scale
Operators at different stages unpack what's actually working as they grow — multi-site operations, pricing strategy, automation.
Honest stories. Real numbers. What they'd do differently.
Pricing & margin
Stora customers are adding 10%+ to monthly revenue by turning on price increases and dynamic pricing.
Where to start, what to watch, and how to defend margin in a volatile year.
Automation & AI
Stora customers are running AI voice agents on live calls, and solving site automation challenges at low cost.
What's actually working, what broke, and what you can copy.
Dinner, drinks, and a bit of competition
Join us after the summit for digital clay shooting, a free bar, and dinner on us. Bring your aim.
Get tickets
Hear from the people scaling the industry
Operators running 20+ sites across Europe, plus leaders from Accenture and Savills. The full lineup is in the agenda above.
1:1's with the Stora team
Bring your operation. Sit down with our product, success, and growth teams to find the wins.
An evening at Clays, Canary Wharf
Clay target shooting, free bar, food. Stay for it.
Spaces are limited · First come, first served
FAQ
Self storage operators from across the UK and Europe — founders, owners, managers, and senior operations teams. Whether you run one site or fifty, there's something here for you.
The full lineup includes:
- Andrew Carlisle (Accenture) — keynote interview
- Mark Drummond (Now Storage), Matthieu Burnand (Bien Sûr) and Ann-Kristin Hartmann (Spectrum Storage Group) — operator panel
- Ollie Saunders (Savills)
- Adrian Lee (Big Yellow) and Will Strivens (Gatewick Farm Storage) — Revenue Optimisation deep dive
- Andy Egerton and Mark Mailer (Ready Steady Store) — fireside
- Finn-Kristof Kausch (Space4You), Roger Canham (Smartbox Self Storage) and Tim Brant-Coles (Brant Self Storage) — AI agents case study
- Gavin Shields (Stora) and David Hughes (Stora)
Keynotes and panels in the morning, quick-fire tactical sessions and deep dives in the afternoon, and 1:1's with the Stora team from midday. The day closes at 17:00, followed by an evening afterparty at Clays.
Yes. Refreshments and lunch are included with every ticket. The afterparty ticket also includes complimentary drinks and food at Clays.
Level 39, One Canada Square, Canary Wharf, London. The afterparty is at Clays, a five-minute walk away.
You're welcome to purchase multiple tickets for your team subject to availability. However, each attendee must be registered individually with their own email address, as entry details and access passes will be sent directly to each person.
Tickets are transferable to another person from your team at no cost — just email us. Refunds are available up to 30 days before the event.
Canary Wharf has plenty of options — Canopy by Hilton, Novotel, and the Marriott are all within walking distance. We'll send registered attendees a full recommendations list closer to the date.